Resources to Learn More

To be honest, there's not a lot of good information out there if you would like to learn more about marketing and generating sales in the IT sector.  If you do a quick google search for the term "IT sales and marketing," the results you get back will not be very relevant or helpful for you.  A lot of people rely on their intuition and past practices at their company to help them do their job.  This is probably not the best way to approach things because technological developments have changed the future course of this field.

Reading this blog will be an asset for you going forward.  There are a couple other sites out there that will help you on the job as well.  The first is http://itmarketingandsales.wordpress.com.  This is a blog that is similar in concept to this blog.  It is just an additional resource that can help give you ideas on how to go about marketing or sales for IT companies.  The latest article, for example, goes through how to set up a Linkedin PPC campaign that can get you great leads and can help you market to the right people.  It is definitely a helpful and valuable site.

The other site is http://itsalesgeneration.blogspot.com.  This blog is great for helping you brainstorm different ways to generate sales for IT companies.  It goes in-depth, for example, into exactly how to use Google AdWords to drive sales and how to make your campaign(s) more efficient.  At the very least, it is a really idea generator.

Lastly, you can take a look at http://answers.yahoo.com.  This might seem a little silly at first, but this is a great source to ask a question related to this field and get a high-quality answer from someone else who is in the field.  If you posed a question about sales or IT, you will definitely get an answer from a professional in that field.  It's a really active and engaging community, so Yahoo Answers is definitely a good source of information.

I wish there were more resources available, but unfortunately there is not much available out there.  You could go to the blogs of different company sites, such as iProfile or DiscoverOrg.  Those would obviously be a little biased towards pitching their own product(s), but they could have good ideas for you to think about.